Ten Things Businesses Need to Get Right About IT In 2023, creating a list of the Ten Things Businesses Need to Get Right About IT may seem dated to some. But for many organizations, IT still plays a supporting role, much more than it should. All organizations need to recognize these ten realities or suffer the consequences of being unattractive to talent, maintaining … [Read more...] about Timely 10s: Ten Things Businesses Need to Get Right About IT
The future of generative aI: early challenges for IT, and opportunities I recently attended the annual scenario planning session for friend and colleague Rob Salkowitz’s 'Future of Marketing' class in the Communications Leadership program at the University of Washington. We introduced his students to scenario planning and asked them to think about how the … [Read more...] about What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
Future of Marketing Scenarios An overview of Scenario Planning Scenario planning employs an outside-in view of the future. It purposefully creates context by specifying futures that embody the key topic without being beholden to it. The process encourages people to identify uncertainties that will be critical to the future of a topic, not within the domain, but across the … [Read more...] about 4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
Machine learning training sets focus on precise aspects of a domain. A machine learning algorithm trained on the identification of cancer cells does that job with accuracy and precision. The algorithm has seen so many cases that its ability to identify the next case proves uncanny to those unfamiliar with the underlying technology. Those who do understand the model are not … [Read more...] about AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context
Big tech layoffs: Why big tech needs to adopt scenario planning for strategy, not just thought leadership Alphabet announced the elimination of 12,000 positions this morning. Microsoft 10,000 a few days ago. Salesforce more than 7,000. Meta is already down 11,000. An Amazon memo suggests the elimination of 18,000 roles. Every morning seems to bring another big tech … [Read more...] about Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership