I’m not ashamed of telling people I like to play Rovio’s Angry Birds. I liked the game better before Rovio decided it was OK to advertise to me even in games that I paid for. Sure, they are advertising in-app purchases, plush toys and their own games, but they are still advertising and it still interrupts game play. I click “close the ads” as quickly as possible so I can get … [Read more...] about Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable
Strategy
The Tens—IT Change Management
IT often drives change within organizations. This list of tens focuses on how IT can successfully implement new customer-facing systems and infrastructure. Executive engagement. Buy-in doesn’t cut it. If executives and organizational leaders don’t actively engage, drive, and lead the new applications or infrastructure, change won’t happen. Executives need to understand that … [Read more...] about The Tens—IT Change Management
It’s Time to STOP Talking About Company Culture
It's Time to STOP Talking About Company Culture From my November 2013 Newsletter: Over the last month, I keynoted the Chief Learning Officer Symposium and KMWorld. At both conferences, many speakers talked about the need to evolve, shift or otherwise change company culture. In some cases, the shift was to support collaboration, in others knowledge sharing, and in still … [Read more...] about It’s Time to STOP Talking About Company Culture
Ten Reasons Every Futures Class Needs to Use Scenarios
Recently, I helped Rob Salkowitz, the instructor of the University of Washington’s Future of Marketing class work with his students to develop scenarios about the future of marketing. Although we employed an abbreviated process, we successfully engaged students and established a framework they will continue to develop over the course of the quarter. Scenarios are important … [Read more...] about Ten Reasons Every Futures Class Needs to Use Scenarios
In defense of Microsoft Surface
This isn't a formal review of Microsoft's Surface tablets. Plenty of people can tell you about the original Surface RT's 1366 x 768 pixel display, the NVIDIA Tegra 3 Quad-core processor and the various ports and sensors. And many have—in not-so-glowing terms when software and hardware are examined together. As I write this, Microsoft has announced the RT's successor, the new … [Read more...] about In defense of Microsoft Surface