The need for strategic plan marketing If a strategic plan is to be inclusive in its development, then the idea of a strategic plan and the particular instance within any given organization needs to include a marketing program and a communication plan. Keep your organization on track by communicating how you think about the future, and the future you think about. 6 … [Read more...] about Checklist: 6 Essential Internal Strategic Plan Marketing Tasks to Get Right
Strategic Planning
Strategy and What Not To Do: The US National Debt
Strategy and What Not To Do: The US National Debt as an Example Strategy is as much about what not to do as it is about what to do. The US Government as a whole (vs. the slices the parties claim as theirs) lacks a sense of strategy. If they had a strategy, they could explain in clear terms what the trade-offs are between programs. But rather than explain, they obfuscate, … [Read more...] about Strategy and What Not To Do: The US National Debt
The Right Time to Write a Mission Statement
The Right Time to Write a Mission Statement...When is the right time to write a mission statement? My answer has always been at the beginning of a strategic planning process. At least initially. Don’t get married to that one. Strategic planning the mission. Strategic planning is about thinking strategically, at least that should be its goal. Strategic planning is about … [Read more...] about The Right Time to Write a Mission Statement
Washington DC Needs Strategic Play
Washington DC Needs Strategic Play As I listen to the partisan bickering in Washington D.C., I mourn the loss of ideas that could be fueled by real engagement. Rather than lob old ideas and quick fixes across the aisle like rhetoric bombs, they should be finding a common ground for strategic play. Scenario planning, at its very core, calls for the integration and … [Read more...] about Washington DC Needs Strategic Play
Strategic Planning and Action Plans: Actually Taking Action
Strategic planning: rethinking action plans A common mistake in strategic planning comes when the “strategic planning” team communicates the strategic plan to functions and individuals and asks them to “incorporate the strategy” into their operations. The last part of the last sentence is OK, but the rest of it implies that the functions are doing is the right thing but … [Read more...] about Strategic Planning and Action Plans: Actually Taking Action