
The latest insights on knowledge management from Serious Insights.
For more serious insights on knowledge management, see the new Serious Insights on KM SubStack focused on traditional KM concepts and how they are evolving in areas of AI. I revisit my positions at Hughes Aircraft, Forrester, and Microsoft, reintroducing them with an emphasis on synergies and opportunities in AI. For long-time readers, you’ll note that many of my ideas included the role that AI should play. I will also be commenting on what I got right, and what I got wrong about today’s AI versus the AI of the 80s and 90s.
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Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Aug 15, 2025","dateGMT":"2025-08-15 23:13:57","modifiedDate":"2025-08-18 10:55:13","modifiedDateGMT":"2025-08-18 17:55:13","commentCount":"1","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/management-by-design-2\/\" rel=\"category tag\">Management by Design<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/management-by-design-2\/\" rel=\"category tag\">Management by Design<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":23,"sec":26},"status":"publish","excerpt":""},{"id":21099,"link":"https:\/\/www.seriousinsights.net\/mind-mapping-and-ai\/","name":"mind-mapping-and-ai","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/mind-mapping.png?fit=1536%2C1024&ssl=1","alt":""},"title":"Mind Mapping and AI: From Personal Insight Capture to Strategic Empowerment","author":{"name":"Daniel W. Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Jul 3, 2025","dateGMT":"2025-07-03 23:19:44","modifiedDate":"2025-07-03 16:19:47","modifiedDateGMT":"2025-07-03 23:19:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/\" rel=\"category tag\">Collaboration<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/reviews\/software-review\/\" rel=\"category tag\">Software Review<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/\" rel=\"category tag\">Collaboration<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/reviews\/software-review\/\" rel=\"category tag\">Software Review<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":31},"status":"publish","excerpt":""},{"id":20762,"link":"https:\/\/www.seriousinsights.net\/what-is-knowledge-management\/","name":"what-is-knowledge-management","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/what-is-km-cover.png?fit=1536%2C1024&ssl=1","alt":""},"title":"Back to Basics: What is Knowledge Management? 8 Critical Ideas and a Deep Dive on Culture","author":{"name":"Daniel W. Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Apr 13, 2025","dateGMT":"2025-04-13 18:45:40","modifiedDate":"2025-04-13 11:45:42","modifiedDateGMT":"2025-04-13 18:45:42","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/strategy\/strategic-planning\/\" rel=\"category tag\">Strategic Planning<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/strategy\/\" rel=\"category tag\">Strategy<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/strategy\/strategic-planning\/\" rel=\"category tag\">Strategic Planning<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/strategy\/\" rel=\"category tag\">Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":18},"status":"publish","excerpt":""},{"id":20751,"link":"https:\/\/www.seriousinsights.net\/the-tens-km-and-enterprise-ai\/","name":"the-tens-km-and-enterprise-ai","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/tens-ai-km-cover.png?fit=1408%2C768&ssl=1","alt":""},"title":"The Tens: KM and Enterprise AI\u201510 Actions KM Leaders Should Take to Ensure More Robust Enterprise AI","author":{"name":"Daniel W. Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Apr 12, 2025","dateGMT":"2025-04-12 17:51:54","modifiedDate":"2025-04-13 11:44:15","modifiedDateGMT":"2025-04-13 18:44:15","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/the-tens\/\" rel=\"category tag\">The Tens<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/the-tens\/\" rel=\"category tag\">The Tens<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":20},"status":"publish","excerpt":""},{"id":20745,"link":"https:\/\/www.seriousinsights.net\/knowledge-management-and-ai\/","name":"knowledge-management-and-ai","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/KM-and-AI-cover.png?fit=1536%2C1024&ssl=1","alt":""},"title":"Knowledge Management and AI: Revisiting the Need to Apply KM Practices and Technology to Enterprise AI Success","author":{"name":"Daniel W. Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Apr 11, 2025","dateGMT":"2025-04-11 23:41:17","modifiedDate":"2025-04-11 16:41:19","modifiedDateGMT":"2025-04-11 23:41:19","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":17,"sec":12},"status":"publish","excerpt":"At APQC\u2019s 2025 KM Conference, I challenged attendees to stop treating AI like magic and start managing it like knowledge. From opaque guardrails to missing metadata, AI systems are increasingly embedded in decision-making\u2014but without KM, they drift into ungoverned complexity. This piece outlines how knowledge professionals must adapt their tools and frameworks to audit prompts, track model changes, align context windows, and govern knowledge flow in retrieval systems. AI isn\u2019t just another tool\u2014it\u2019s a reshaping of the knowledge landscape. KM must now manage not just content, but the systems that generate, retrieve, and interpret it."},{"id":19107,"link":"https:\/\/www.seriousinsights.net\/7-reasons-ai-needs-knowledge-management\/","name":"7-reasons-ai-needs-knowledge-management","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/Media.ashx_-e1708491735171.jpeg?fit=1024%2C885&ssl=1","alt":""},"title":"7 Reasons AI Needs Knowledge Management","author":{"name":"Daniel W. Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Feb 20, 2024","dateGMT":"2024-02-21 05:03:52","modifiedDate":"2024-04-18 12:28:30","modifiedDateGMT":"2024-04-18 19:28:30","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":11},"status":"publish","excerpt":""},{"id":18643,"link":"https:\/\/www.seriousinsights.net\/ai-and-knowledge-management\/","name":"ai-and-knowledge-management","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/pexels-photo-6192337.jpeg?fit=1880%2C1253&ssl=1","alt":"arranged paper clips around an eraser"},"title":"AI and Knowledge Management: How AI Will Transform the Capture, Curation and Retrieval of Knowledge","author":{"name":"Daniel W. Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Dec 2, 2023","dateGMT":"2023-12-03 01:13:33","modifiedDate":"2024-02-20 10:40:33","modifiedDateGMT":"2024-02-20 18:40:33","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/\" rel=\"category tag\">Collaboration<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/\" rel=\"category tag\">Collaboration<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":5},"status":"publish","excerpt":""},{"id":18629,"link":"https:\/\/www.seriousinsights.net\/reflections-on-kmworld-2023\/","name":"reflections-on-kmworld-2023","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/pexels-photo-2781195.jpeg?fit=1880%2C1253&ssl=1","alt":"man holding book"},"title":"Reflections on KMWorld 2023: How Will AI Change Knowledge Management?","author":{"name":"Daniel W. 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Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Aug 16, 2023","dateGMT":"2023-08-16 18:30:38","modifiedDate":"2023-08-16 16:19:37","modifiedDateGMT":"2023-08-16 23:19:37","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/market-analysis\/\" rel=\"category tag\">Market Analysis<\/a>, <a href=\"https:\/\/www.seriousinsights.net\/category\/strategy\/\" rel=\"category tag\">Strategy<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/research\/market-analysis\/\" rel=\"category tag\">Market Analysis<\/a> <a href=\"https:\/\/www.seriousinsights.net\/category\/strategy\/\" rel=\"category tag\">Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":33},"status":"publish","excerpt":""},{"id":17544,"link":"https:\/\/www.seriousinsights.net\/ai-and-context-why-training-ai-with-so-much-knowledge-leaves-it-unable-to-understand-context\/","name":"ai-and-context-why-training-ai-with-so-much-knowledge-leaves-it-unable-to-understand-context","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/export-pexels-pixabay-original.jpeg?fit=1920%2C1280&ssl=1","alt":""},"title":"AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context","author":{"name":"Daniel W. 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Rasmus","link":"https:\/\/www.seriousinsights.net\/author\/danielwrasmus\/"},"date":"Oct 27, 2022","dateGMT":"2022-10-27 22:39:38","modifiedDate":"2022-10-28 16:19:07","modifiedDateGMT":"2022-10-28 23:19:07","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>","space":"<a href=\"https:\/\/www.seriousinsights.net\/category\/research\/collaboration-research\/knowledge-management\/\" rel=\"category tag\">Knowledge Management<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":51},"status":"publish","excerpt":""},{"id":13898,"link":"https:\/\/www.seriousinsights.net\/knowledge-collaboration-and-the-global-environmental-dialog\/","name":"knowledge-collaboration-and-the-global-environmental-dialog","thumbnail":{"url":"https:\/\/i0.wp.com\/www.seriousinsights.net\/wp-content\/uploads\/funny-panda-bear-comical-young-panda-bear-on-the-tree-lying-cute-young-giant-panda-fee-SBI-325326613-scaled.jpg?fit=1920%2C1280&ssl=1","alt":""},"title":"Knowledge, Collaboration and the Global Environmental Dialog","author":{"name":"Daniel W. 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