Strategic and Institutional Planning
What is Strategic Planning? The Serious Insights Perspective
Strategic planning typically answers the following questions:
- What is our mission and purpose?
- Vision: What do we want the organization to become?
- What do we offer now and what should/can we (do we have permission) to offer in the future?
- Who are our offers for? (what base of customers do we serve?)
- What do we do that is unique? What differentiates us from other businesses?
- Do we have competitors? If so, how do we become the supplier or service of choice?
- What is our current culture and how to we align it to execute our strategy?
- What internal and external strengths, weaknesses, opportunities and threats do we face?
- What are our goals and objectives: financial, customers, internal business processes and people?
- How have past actions influenced, changed or reaffirmed assertions made in the plan?
- What uncertainties do we face?
- What scenarios about the future can help us navigate change more effectively?
For more reading on strategic planning see:
- Strategic Planning Next Steps: strategy doesn’t end when planning concludes
- Let Taylor Swift Help You Breakup with Your Strategic Plan
- Augmenting Strategic Planning for Dummies
- Planning at the speed of change
- How to derive strategies from scenarios
Serious Insights helps educational institutions innovate by decoupling accreditation from strategic planning. This approach allows for educational institutions to be more nimble in the near-term—to plan and execute at the pace of change—and to be more efficient in delivering accreditation materials because much of the work of accreditation becomes a packaging exercise for strategies, definitions and approaches already documented, being implemented and being assessed.
Serious Insights conduct analysis so that colleges and universities can better understand their strategic context. We employ a number of methods from traditional strategic planning processes to programs that use scenario planning and strategic dialog that move beyond the “strategic plan” so that organizations can act and think more strategically. Serious Insights helps organizations explore their strategic context in order to maximize their unique advantages, improve perceptions, develop a vision, redefine their brand or effectively integrate sustainability. Clients will also learn how to upscale their customers and partners to include strategic insights.
For additional reading on strategic planning in education see:
- “Ten rules for creating good higher education strategy“
- “Exploring Microsoft Future of Work Scenarios: Implications for Higher Education” Innovate. Fischler School of Education and Human Services, Nova Southeastern University. February/March 2009. Link
- “Scenarios and the Future of Education.” Innovate. Fischler School of Education and Human Services, Nova Southeastern University. June/July 2008. Link
All of our strategic services include the potential use of long-range scenarios to assist in the strategic dialog. Scenarios help organizations challenge assumptions, develop early warning systems and avoid surprises.
Scenarios identify the critical uncertainties related to a business area or market and use them to build narratives about the future.
These narratives can then be used to explore strategic options, drive innovation, mitigate risk or expose emergent opportunities.