Tag: WOTS-UP

Why SWOT Isn’t As Good without Scenarios

I grew up reading George Steiner on strategic planning. George didn’t write or teach about SWOT, he wrote about WOTS-UP, which I think was a more colloquial and accessible way to state: weaknesses, opportunities, threats and strengths. And he used it long before Budweiser and their famous What’s Up campaign. Regardless of the phrase we.

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