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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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AI

Ten Questions Every Business Will Be Asking About Generative AI Next Year

April 27, 2023 by Daniel W. Rasmus Leave a Comment

monitor screen showing chatgpt landing page

Ten Questions Every Business Will Be Asking About Generative AI Next Year Which generative AI system is worth paying for and how are they different?  Bing, ChatGPT, Bard—big company generative AI—are to some degree, mostly free. Some are related, and some are competitive—for a concept this big and techniques this opaque, comparisons will be difficult. Unlike … [Read more...] about Ten Questions Every Business Will Be Asking About Generative AI Next Year

What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities

March 11, 2023 by Daniel W. Rasmus Leave a Comment

robot pointing on a wall

The future of generative aI: early challenges for IT, and opportunities I recently attended the annual scenario planning session for friend and colleague Rob Salkowitz’s 'Future of Marketing' class in the Communications Leadership program at the University of Washington. We introduced his students to scenario planning and asked them to think about how the … [Read more...] about What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities

4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.

March 11, 2023 by Daniel W. Rasmus Leave a Comment

code projected over woman

Future of Marketing Scenarios An overview of Scenario Planning Scenario planning employs an outside-in view of the future. It purposefully creates context by specifying futures that embody the key topic without being beholden to it. The process encourages people to identify uncertainties that will be critical to the future of a topic, not within the domain, but across the … [Read more...] about 4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.

AI and Context: Why Training AI with So Much Knowledge Leaves in Unable to Understand Context

February 27, 2023 by Daniel W. Rasmus Leave a Comment

Machine learning training sets focus on precise aspects of a domain. A machine learning algorithm trained on the identification of cancer cells does that job with accuracy and precision. The algorithm has seen so many cases that its ability to identify the next case proves uncanny to those not familiar with the underlying technology. Those who do understand the model are not … [Read more...] about AI and Context: Why Training AI with So Much Knowledge Leaves in Unable to Understand Context

Co-Existing with the ChatGPT: Standing Up to AI’s Attack on Writing and Art

December 11, 2022 by Daniel W. Rasmus Leave a Comment

Writing in a world with ChatGPT Several jobs and their associated skills face existential threats from automation. Conventional wisdom, and assertions from inventors, almost always focus on automating activities that detract from the human experience by removing physical burdens or eliminating mind-numbing tedium. Automation frees humans, it is argued; it unleashes them from … [Read more...] about Co-Existing with the ChatGPT: Standing Up to AI’s Attack on Writing and Art

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