Category: Marketing

What are the six steps to becoming a thought leader?

Many visitors to Serious Insights ask the following question: What are the six steps to becoming a thought leader? There are more than six steps, but for the sake of brevity and to answer the question directly, here are the six fundamental steps every thought leader must traverse. Thought leaders bring with them a number.

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Customer Service Perceptions Form In The Smallest of Moments: A Routine Maintenance Story

Customer Service Perceptions Form In The Smallest of Moments: A Routine Maintenance Story This morning I spent way too much time trying to get a $10 credit for car service I had performed last week. You might think, “ten dollars, let it go.” While $10 is a good lunch, it was more about the initial.

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How Not to Give THAT Vendor Presentation

Presentation Tips: How Not to Give THAT Vendor Presentation Trade show and conference attendees don’t like vendor presentations, and neither do conference organizers. Why? Because most vendors send a sales or marketing person up to do the company pitch, even when they committed to not doing the company pitch. The problem is, the vendor probably.

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Thought Leadership’s Golden Rules [Infographic]

Thought Leadership’s Golden Rules Thought leadership isn’t just for individuals. In the Serious Insights guide “Thought Leaderhip’s Golden Rules,” you will learn how to use thought leadership to shape people’s perception of a company, its products and its services. Firms large and small want to be thought leaders. Thought leadership derives from strategic differentiation, a.

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Developing a Winning Thought Leadership Strategy

What Is a Thought Leadership Strategy? How do you think about the future of your market? Does your organization include people who help shape your industry? What unique insights does your organization have about its market? What is your vision for the future of your customer? The answer to these questions should be coordinated by.

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What Can Marketers Learn from the Comic-Con Exclusives Strategy?

Inside Comic-Con Exclusives Exclusives are a big deal at Comic-Cons (I covered the exclusives process in GeekWire last year. See Exclusive! The inside story of Comic-Con’s most coveted collectibles). Today I received my first San Diego Comic-Con (SDCC) exclusive e-mail from Factory Entertainment (you can read it here). Convention exclusives offer multiple strategic advantages to.

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Deloitte and Duke University study misses key points about CMOs and technology mastery

CMOs and technology mastery I was reading the most recent CMO research data from The CMO Study published by Deloitte US and Duke University [the study can be found here]. The findings are very interesting, but they would benefit from a closer cropping by desired marketing outcome, rather than only slicing by industry or marketing approach.

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Lessons Learned from Massive Audio’s Geeky Fametek Spin-off

  Massive Audio’s Geeky Fametek Spin-off For the last couple of years, people visiting Las Vegas for CES may have noticed a Dalek, Doctor Who’s most persistent enemy, roaming in front of a booth at the edge of the iLounge. Those who wandered the show were sure to see it. The cyborg crafted mostly of.

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NASA Embraces Entrepreneurial Spirit with #NASASocial Marketing Program

I was sitting on a couch in my hotel room while attending the Acumatica Summit 2016 in Orlando, Florida. I opened twitter and in the middle of the stream was an invitation to join a NASA Social event. I applied. I was accepted. I flew to San Jose, arriving near Midnight, and took an Uber.

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Star Wars ‘Jakku Spy’ Brings VR to Star Wars Promotion

Star Wars ‘Jakku Spy’ comes to the very little screen in VR ILM Labs, through the Star Wars App, has delivered a VR experience for iOS and Android. I just downloaded that content to my iPhone 6. It was short, but ran well, had a good frame rate and delivered a compelling little vignette. I.

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