So, you want to tell me about your company or why every start-up needs marketing I recently reviewed several dozen start-up websites, some for competitions, others for advisory work, and a few as part of an initial introduction. In all cases, I was asked to give the companies feedback on their products, not their websites. What I saw on most websites disconcerted me. The … [Read more...] about Why Every Start-up Needs Marketing
Writing good thought leadership content isn’t easy. Writing great thought leadership content is even harder. Follow these 10 Tips for Creating Great Thought Leadership Content to transform it from good to great. 10 Tips for Creating Great Thought Leadership Content Write about what you know. If you are researching a topic and trying to find a position, then you are … [Read more...] about 10 Tips for Creating Great Thought Leadership Content
What is thought leadership? Thought leadership content associates an organization or an individual with ideas. Thought leadership strives to establish credibility in a domain with the intent of making the organization or individual more attractive as a supplier, partner, or advisor. Many collaboration companies, for instance, develop thought leadership that looks at the … [Read more...] about What is Thought Leadership?
What is a thought leader? A thought leader establishes a unique perspective on some aspect of the world. A thought leader shares their perspective, and they bring people along in their learning journey. Thought leaders don't lock into a perspective and keep repeating the same ideas over and over. Thought leaders recognize local variances, the evolution of ideas over time, … [Read more...] about What is a Thought Leader?
Many visitors to Serious Insights ask How to become a thought leader. This post offers six fundamental steps every thought leader must traverse. Learn how to create a thought leadership strategy here. How to become a thought leader: the bottom line Thought leaders reflect a wide variety of traits and skills. But for those seeking to become a … [Read more...] about How to Become a Thought Leader: 6 Essential Steps to Establish Credibility