An interview with Heather Holmes PR is supposed to help small brands get found, but what happens when the finder is an AI that returns a single synthesized recommendation instead of 10 blue links? In this interview, Heather Holmes, founder of Publicity For Good and author of Seen by AI, Found by Customers, argues that “PR is the new SEO” in a world where discovery has … [Read more...] about Heather Holmes, Founder of Publicity For Good, on PR as the New SEO in the Age of AI: A Serious Insights Interview
Marketing
How Xfinity’s Poor Customer Service and Confusing Pricing Undermine Their Products
How Xfinity's Poor Customer Service and Confusing Pricing Undermine Their Products My recent experience with Xfinity reflects the frustrations, I'm sure, many of you have faced when dealing with cable companies. Here’s my saga, along with some advice on how service companies—especially those that feel like entitled incumbents—can improve their customer service. As a … [Read more...] about How Xfinity’s Poor Customer Service and Confusing Pricing Undermine Their Products
Countdown to Comic-Con 2024: The Allure and Controversy of San Diego Comic-Con Exclusives
The Allure and Controversy of San Diego Comic-Con Exclusives San Diego Comic-Con (SDCC) has become synonymous with more than just comics and pop culture – it's also famous for its highly coveted exclusive merchandise. These limited-edition items, available only to convention attendees, have become a significant draw for fans and collectors alike, but they've also sparked … [Read more...] about Countdown to Comic-Con 2024: The Allure and Controversy of San Diego Comic-Con Exclusives
Why Back-to-Office Policies Won’t Help Big Tech Sell AI: The Remote Work Contradiction
Why Back-to-Office Policies Won't Help Big Tech Sell AI All images were generated by the author's prompts on Meta.ai. There is a growing tension between Big Tech's pre-pandemic promotion of remote work and its current back-to-office efforts. The shift in workplace dynamics and management strategies forces buyers to question the tech industry's credibility. This reversal … [Read more...] about Why Back-to-Office Policies Won’t Help Big Tech Sell AI: The Remote Work Contradiction
Why Every Start-up Needs Marketing
So, you want to tell me about your company or why every start-up needs marketing I recently reviewed several dozen start-up websites, some for competitions, others for advisory work, and a few as part of an initial introduction. In all cases, I was asked to give the companies feedback on their products, not their websites. What I saw on most websites disconcerted me. The … [Read more...] about Why Every Start-up Needs Marketing