Category: Marketing

Informal HR finds new Voice in Yammer

On March 28th, 2012 Ultimate Software announced an enterprise social networking deal with Yammer. The idea behind the deal comes from Ultimate’s realization that transaction systems are limited to their data model and to their process model. If you only use a formal system to capture and document people’s performance on a yearly basis, much.

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Ten Serendipity Economy Lessons Learned from Playing Words with Friends

Ten Serendipity Economy Lessons Learned from Playing Words with Friends. The Serendipity Economy turns our industrial age bias toward linearity, productivity, and prediction on its head by suggesting that productivity doesn’t always lead to value and that increasingly, we can’t predict where value will emerge from our work or the magnitude of value that will.

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More Collaboration Means Less Collaboration Software

I was reading a post this morning that asked the following question: More BI Packages Add Collaboration: Who Needs It? (http://www.informationweek.com/news/software/bi/231903450?cid=nl_IW_daily_2011-11-21_html) Good question. Organizations need to focus on deploying a set of collaboration tools that connect with other technology, not collaboration tools within other technologies. People only have so much time, and there are personal.

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Netflix: Strategic Dysfunction or 21st-Century Strategic Transparency fueled by citizen regulators?

The tale has been told about Netflix and its surprise announcement of rate hikes (see Brian Stelter’s summary, Netflix, in Reversal, Will Keep Its Services Together, from his Media Decode blog at The New York Times), its equally unexpected move to disconnect the Netflix streaming business from its DVD-by-mail business and today, its quick move.

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My Interview with Xerox about Social Media in Higher Education Study

Check out my interview at the Xerox education blog around my Social Media in Higher Education study. Interview: Who’s Leading? Who’s Following? original study at: https://www.seriousinsights.net/Research.aspx

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Management Maxims From Kim Kardashian, Communications Genius

Kim Kardashian knows how to stay on message, to amplify that message through partners, and to make everything look beautiful. Here are 10 lessons from her communications juggernaut that managers should adopt to make their initiatives succeed. Read my full blog post at Fast Company leaders: http://www.fastcompany.com/1778432/management-maxims-from-kim-kardashian-communications-genius    Post promoted at Fast Company on iPad.

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Lady Gaga, Angry Birds and the Separation of Social Media States

Yesterday I experienced the equivalent of a one-day best seller for my blog post about innovation lessons derived from studying Lady Gaga (“The Tens-Ten Lessons You Can Learn About Innovation by Studying Lady Gaga“). This little blog shot up from closely-held respect to international destination. Why? Because this blog post was elevated to the Freshly.

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Why do people lurk in online communities?

Recently I was invited to join a Yammer community focused on learning. This morning one of the members asked a question about lurking. I thought I would also share my response here. Most recently, I have had discussion about mature groups becoming clicks that don’t offer much comfort to new members (except pushy, assertive or.

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How to To Hold IT Analyst Calls with More Impact

This morning, the IBM Websphere executive team (Nancy Pearson, Marie Wiek, and Beth Smith) offered IT industry analysts a summary of the latest developments from their IMPACT 2011 conference. Although well produced, as expected from IBM, the jargon filled presentation left business-focused analysts with the impression that the IBM team felt it was still 1985.

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5 Strategies for Entering Emerging Technology Markets

Entering Emerging Technology Markets: After reading RIM PlayBook reviews (good summary by InformationWeek) when it was announced, and I think there are lessons to be learned that go well beyond the tablet market. Here are 5 strategies technology companies need to consider when entering an emerging market. 5 Strategies for Entering Emerging Technology Markets Features.

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