E-mail signatures are the calling cards of the 21st Century. Although social media channels provide bios, sometimes links to websites, e-mail remains the primary means of business communication. Some systems are now capable of converting signatures into contacts, which is great, except when an e-mail you receive doesn’t include a signature. For solid business relationships, … [Read more...] about Why Everyone Should Have an E-mail Signature
Marketing
Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue
If you missed the story, and few in the tech industry did, Michael Bay experienced a technology and preparation glitch at Samsung’s CES 4K curved television announcement. It needn’t have gone the way it did. Here are seven simple rules that can help marketers avoid live celebrity spokesperson meltdowns. Those celebrity spokespeople would do well to read these themselves to … [Read more...] about Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue
Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable
I’m not ashamed of telling people I like to play Rovio’s Angry Birds. I liked the game better before Rovio decided it was OK to advertise to me even in games that I paid for. Sure, they are advertising in-app purchases, plush toys and their own games, but they are still advertising and it still interrupts game play. I click “close the ads” as quickly as possible so I can get … [Read more...] about Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable
Marketing in an Age of Uncertainty
This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations: Lead Information Technology Master Data and Analysis Own Brand Management Foster Holistic Marketing Be the Voice of the Customer in … [Read more...] about Marketing in an Age of Uncertainty
It’s time to put the “C” into CES
CES may put in many strictures to keep those not anointed of the consumer electronic business at arm’s length, but more than any other show, CES is a populist event—and it should embrace those its serves most directly. CES’s sprawling, slightly organized event would do well to spend time introspectively examining its near-Hydra-headed attributes. In my recent trip to the … [Read more...] about It’s time to put the “C” into CES