Marketing in an Age of Uncertainty

Marketing in an Age of Uncertainty

hand draw internet marketing

This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations:

  • Lead Information Technology
  • Master Data and Analysis
  • Own Brand Management
  • Foster Holistic Marketing
  • Be the Voice of the Customer in Enterprise Social Networking
  • Learn from External Social Media
  • Rediscover Art, Design and Writing
  • Nurture Curiosity, Creativity and Science
  • Run Marketing as a Revenue Generation Operation

Download the entire paper in PDF form, click here: Marketing in the Age of Uncertainty



Daniel W. Rasmus

Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.

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