This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations:
- Lead Information Technology
- Master Data and Analysis
- Own Brand Management
- Foster Holistic Marketing
- Be the Voice of the Customer in Enterprise Social Networking
- Learn from External Social Media
- Rediscover Art, Design and Writing
- Nurture Curiosity, Creativity and Science
- Run Marketing as a Revenue Generation Operation
Download the entire paper in PDF form, click here: Marketing in the Age of Uncertainty
[…] Additional reading for CMOs at Serious Insights: Marketing in the Age of Uncertainty. […]