
Serious Insights
Thought leadership grounded in real leadership
Serious Insights is a boutique analyst firm dedicated to helping our customers navigate change effectively. Our clients ask us to help them rethink strategy, challenge assumptions about products and services, and discover new ways to learn from customers.
We stay close to technology by evaluating the most innovative, useful, and well-made hardware and software. We also contribute our own perspectives on industry news and emerging ideas.
Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting engagements.

Provocative
Keynotes ↗
Ask Dan to challenge, enthuse and inspire attendees at your next corporate meeting or global event.
Insightful
Reviews ↗
Let Dan’s hands-on reviews guide your business and personal technology buying decisions.
Strategy &
Scenarios ↗
Leverage Dan’s deep experience in scenario planning to challenge assumptions and navigate uncertainty.
Critical Insights with Practical Applications
Recent and Upcoming Events
CES
Meet with Dan at CES. He will be attending ShowStoppers, Pepcom, and Unveiled, as well as taking briefings and touring the floor.
Impact 2024
Board of Advisors on this AI conference. Will be presenting on the future of AI. (Registration information here).
Scenario Planning Workshops and Presentations
On-site futurist. Workshop on scenario planning. Sessions on innovation and the future of libraries, including a look back at a keynote from 2010.
Why Generative AI Isn’t Coming for Your Job
Rasmus examines the techniques employed under the hood by generative AI tools such as ChatGPT and the new Bing. He helps us understand why these tools still require human review of the outputs and why their art and language are racing not toward innovation but to mediocrity. He shares insights about the future of AI that look at the social, political, and economic factors that will determine how the technology will evolve—or not—in the future. Link.
The Promise and Future of Generative AI
Discussing applications and methodologies for generative AI, and exploring its future.
Client Testimonials
Our Latest News & Reviews
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Latest Posts
For more reviews, click here.
Daniel W. Rasmus
Analysis, Reviews and Commentary have Appeared in…
- AI Expert
- Astronomy
- Business Partner Magazine
- Byte
- CIO and CIO.com
- Chief Learning Officer
- Computers In Libraries
- Crosscut
- Distributed Object Computing (columnist)
- FastCompany.com
- Geekwire.com
- Government ELearning!
- HBR.com
- InformationWeek
- Innovate (Fischler School of Education and Human Services, Nova Southeastern University)
- Insurance
- Intelligent Enterprise
- Intelligent Systems
- iPhoneLife (columnist)
- Knowledge Management Review
- MACazine
- MacGuide
- MacTech Quarterly
- MacToday
- MacUser
- MacWeek
- MacWorld
- Manufacturing Systems (editor)
- Mondo 2000
- NASA ASK
- Object Magazine (columnist)
- P&IM Review (columnist)
- PC AI (columnist & editor)
- PC Magazine
- PCWeek/eWEEK
- Pen Computing
- People Matters
- PopMatters
- Pund-IT
- Strategy+Business
- Talent Management
- The Office
- University Business
- UNIX Review
- Wired
- Workstation News
Visit our Serious Insights affiliated sites