Serious Insights
Thought leadership grounded in real leadership
Serious Insights is a boutique analyst firm dedicated to helping our customers navigate change effectively. Our clients ask us to help them rethink strategy, challenge assumptions about products and services, and discover new ways to learn from customers.
We stay close to technology by evaluating the most innovative, useful, and well-made hardware and software. We also contribute our own perspectives on industry news and emerging ideas.
Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting engagements.
Provocative
Keynotes ↗
Ask Dan to challenge, enthuse and inspire attendees at your next corporate meeting or global event.
Insightful
Reviews ↗
Let Dan’s hands-on reviews guide your business and personal technology buying decisions.
Strategy &
Scenarios ↗
Leverage Dan’s deep experience in scenario planning to challenge assumptions and navigate uncertainty.
Client Testimonials
Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them.
Rana Stanfill-Hobbs
Director of Insights at UKG (Ultimate Kronos Group)
… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since..
Robin Jeffers
Institutional Effectiveness & Outcomes Assessment, Bellevue College
…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).
Matt Miszewski
Vice President, Salesforce
Daniel W. Rasmus
Analysis, Reviews and Commentary have Appeared in…
- AI Expert
- Astronomy
- Business Partner Magazine
- Boing Boing
- Byte
- CIO and CIO.com
- Chief Learning Officer
- Computers In Libraries
- Crosscut
- Cyber Strategies at the Frontier of Law & Business
- Distributed Object Computing (columnist)
- FastCompany.com
- Geekwire.com
- Government ELearning!
- HBR.com
- InformationWeek
- Innovate (Fischler School of Education and Human Services, Nova Southeastern University)
- Insurance
- Intelligent Enterprise
- Intelligent Systems
- iPhoneLife (columnist)
- Knowledge Management Review
- MACazine
- MacGuide
- MacTech Quarterly
- MacToday
- MacUser
- MacWeek
- MacWorld
- Manufacturing Systems (editor)
- Mondo 2000
- NASA ASK
- Object Magazine (columnist)
- P&IM Review (columnist)
- PC AI (columnist & editor)
- PC Magazine
- PCWeek/eWEEK
- Pen Computing
- People Matters
- PopMatters
- Pund-IT
- Sales and Service Excellence
- Startups Magazine
- Strategy+Business
- Talent Management
- The African Business Review
- The Office
- University Business
- UNIX Review
- Wired
- Workstation News
Content Partner
Media Partner
Recent and Upcoming Events
Comic-Con International
The Science of Science Fiction: All Your Questions Answered
SATURDAY
8:00 PM – 9:00 PM. The Science of Science Fiction: All Your Questions Answered—Daniel W. Rasmus (University of Washington, Serious Insights) and NASA physicists Dr. Morgan L. Cable (co-deputy PI Planetary Instrument for X-Ray Lithochemistry, NASA JPL), Dr. James T. Keane (planetary scientist, NASA JPL), Dr. Tiffany Kataria (research scientist, NASA JPL) Dr. Jessica Weber (research scientist, NASA JPL) will answer your most profound questions about the science behind science fiction with moderator Alyssa Rasmus (producer, Run Studios). Ever wondered what life might actually be like on another planet? Will warp drives ever break the limits of physics? Is AI on the verge of sentience, or is it just great at faking it? Learn from our panel how to separate science fact from fiction in your favorite books, movies, and shows. From the realities of space combat and Mars colonization to the mysteries of cosmic rays and the physics of superheroes, no question is too big—or too impossible. Prepare to challenge what you think you know about the world today and what will be possible tomorrow! Room 28DE
Semantic Data NYÂ
Meet with Dan in New York to talk about AI, taxnonomies, ontologies, knowledge graphs and the future of work.
As a special offer, use discount code SERIOUSINSIGHTS100 to SAVE $100 on your registration!
Semantic Data New York 2025: Taxonomy, Ontology, and Knowledge Graph
Returning in 2025, this one-day conference gathers data leaders to explore semantic technologies shaping the AI era. Led by conference chair Madi Weland Solomon of Graphifi, sessions cover taxonomy, ontology, knowledge graphs, and AI applications.
Discover practical insights and real-world use cases from media, life sciences, eCommerce, and pharma. Network with industry peers and access the latest innovations at the co-located DAM New York event.
Designed for data managers, taxonomists, and DAM professionals, this event offers essential strategies to leverage semantic data and stay ahead in a fast-evolving field.
The Agentverse: Understanding AI Agents & Agent Frameworks | 12:00 p.m. – 12:45 p.m. ET
With agents, agentification, and the agentverse everywhere these days, simply saying “agent” isn’t as helpful as it sounds. The agentverse is vast, complex, and constantly changing. Former Microsoft futurist and library technology trend watcher Rasmus provides an agent primer, including a classification system for agents, an examination of the differences between types of agents and their functions and technical parameters, and offers insight into agent frameworks that orchestrate agent behaviors and could be useful in libraries.
KMWorld
AI, agents, knowledge graphs and KM strategy. More to come.
Use Discount Code: VIPSER
Hellmouth Con
Learning about scenario planning through the Buffyverse.
APQC 2025 Process & KM Conference
We’ll shine a spotlight on knowledge explorer Daniel W. Rasmus, where we’ll explore innovative strategies and cutting-edge approaches that defy the status quo, aiming to integrate, influence and impact new horizons.
In this eye-opening session, Dan will reveal why knowledge management is the hidden force driving successful AI implementation. Explore real-world examples of how to apply knowledge management principles to generative AI development and deployment. Demystify the human element behind AI success. Gain the tools to make your AI more trustworthy, efficient, and adaptable to change, and strategies that will help you embrace the future of AI with confidence and a competitive edge.
Challenging Insights and Practical Advice
Our Latest News & Reviews
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