This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations: Lead Information Technology Master Data and Analysis Own Brand Management Foster Holistic Marketing Be the Voice of the Customer in … [Read more...] about Marketing in an Age of Uncertainty
uncertainty
It’s time to put the “C” into CES
CES may put in many strictures to keep those not anointed of the consumer electronic business at arm’s length, but more than any other show, CES is a populist event—and it should embrace those its serves most directly. CES’s sprawling, slightly organized event would do well to spend time introspectively examining its near-Hydra-headed attributes. In my recent trip to the … [Read more...] about It’s time to put the “C” into CES
Kindle Fire First Looks
Before 8am this morning a rather directed FedEx car showed up at the house to deliver a new Kindle Fire HD evaluation unit. So far, I am impressed. The 7 inch unit is light, bright and clear. It came pre-configured with my Amazon account, so music, video and books in the Amazon Cloud were all there. The books section was blank until I search for a book I knew I owned and … [Read more...] about Kindle Fire First Looks
Which is more important: Execution or Strategy?
A recent Strategy + Business article posed just this question: Strategy or Execution: Which Is More Important? I believe the answer is both. Execution without strategy is aimless. Strategy without execution is meaningless. It is that simple. Think about a strategy to enter a new retail area, say move a US retail brand into the UK. The strategy, at the first level, is … [Read more...] about Which is more important: Execution or Strategy?
Creating Rituals to Care for Small Things
Strategy is a big thing, but the success of strategy is based on the shepherding of small things. I recently lost two Small things: a Satechi BT MediaRemote Bluetooth Multi-Media Remote Control for iPhone, iPad & iMac, MacBook Air, MacBook Pro, MacBook, and Mac Mini and a Jawbone ICON HD Headset and THE NERD USB Adapter. Ritual becomes a problem when you … [Read more...] about Creating Rituals to Care for Small Things