The creation of the matrix is the most intellectually challenging analysis that takes place during a scenario planning project, and also the intuitive. Because of this dual nature, it is also the most difficult to teach because the process uses and combination of implicit and tacit knowledge. This blog post intends to make the implicit knowledge explicit, while identifying the … [Read more...] about Scenario Planning: Getting to the Matrix
Strategy
How to Write a Good Scenario Planning Focal Question
The focal question in scenario planning acts as an anchor and as a fence. It anchors the project so that people are clear about what they are solving for. “The future of learning” will pull in dialog about learning, acting like gravity, placing appropriate ideas, concepts and evidence in orbit, while material not related to the question floats off. Focal question as … [Read more...] about How to Write a Good Scenario Planning Focal Question
Why Big Data is Ringing You Up at Dinner
Big data wants to know how you will vote in November (it also wanted to know how voters would lean in the Scottish national vote and other exercises in democracy around the world). Well, not big data exactly but other bigs: big business, big campaigns. But there is no data about the future. Events about the future, however, are known. And because there is no data about the … [Read more...] about Why Big Data is Ringing You Up at Dinner
How to Think About Voting For Uncertainties in a Scenario Planning Project
Voting for uncertainties in a scenario planning project is counterintuitive and sometimes overwhelming. The list of items arrives for consideration from interviews and research in which the people voting didn’t likely participate. That means that people voting need to familiarize themselves with the items on the list. Outside-In Thinking More importantly, there is a key … [Read more...] about How to Think About Voting For Uncertainties in a Scenario Planning Project
3 Marketing Tech Mistakes All Small Businesses Should Avoid
3 Marketing Technology Mistakes Marketing technology mistakes are all too common in small businesses. I just called a landscaping company for a quote. They may be a fine company, I don't know, but they exhibited all three mistakes that small businesses make when it comes to technology, which makes me worry about their attention to detail. Fortunately, these mistakes … [Read more...] about 3 Marketing Tech Mistakes All Small Businesses Should Avoid