Scenario planning is the art and practice of imagining multiple futures to create a strategic context for planning and decision making.
Pioneered by Royal Dutch Shell in the ’60s and ’70s, the technique is now widely used by businesses and governments as an important element of strategic planning. Functional departments increasingly employ scenario planning to develop better applications or to anticipate the next big movement in consumer behavior. And scenario planning can also be valuable for chief information officers seeking better plans, more innovate services, and a context to complement the fragility of emerging offerings, like business intelligence.
Read the full article at Fast Company.