Serious Insights
Thought leadership grounded in real leadership
Serious Insights is a boutique analyst firm dedicated to helping our customers navigate change effectively. Our clients ask us to help them rethink strategy, challenge assumptions about products and services, and discover new ways to learn from customers.
We stay close to technology by evaluating the most innovative, useful, and well-made hardware and software. We also contribute our own perspectives on industry news and emerging ideas.
Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting engagements.
Provocative
Keynotes ↗
Ask Dan to challenge, enthuse and inspire attendees at your next corporate meeting or global event.
Insightful
Reviews ↗
Let Dan’s hands-on reviews guide your business and personal technology buying decisions.
Strategy &
Scenarios ↗
Leverage Dan’s deep experience in scenario planning to challenge assumptions and navigate uncertainty.
Client Testimonials
Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them.
Rana Stanfill-Hobbs
Director of Insights at UKG (Ultimate Kronos Group)
… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since..
Robin Jeffers
Institutional Effectiveness & Outcomes Assessment, Bellevue College
…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).
Matt Miszewski
Vice President, Salesforce
Daniel W. Rasmus
Analysis, Reviews and Commentary have Appeared in…
- AI Expert
- Astronomy
- Business Partner Magazine
- Boing Boing
- Byte
- CIO and CIO.com
- Chief Learning Officer
- Computers In Libraries
- Crosscut
- Cyber Strategies at the Frontier of Law & Business
- Distributed Object Computing (columnist)
- FastCompany.com
- Geekwire.com
- Government ELearning!
- HBR.com
- InformationWeek
- Innovate (Fischler School of Education and Human Services, Nova Southeastern University)
- Insurance
- Intelligent Enterprise
- Intelligent Systems
- iPhoneLife (columnist)
- Knowledge Management Review
- MACazine
- MacGuide
- MacTech Quarterly
- MacToday
- MacUser
- MacWeek
- MacWorld
- Manufacturing Systems (editor)
- Mondo 2000
- NASA ASK
- Object Magazine (columnist)
- P&IM Review (columnist)
- PC AI (columnist & editor)
- PC Magazine
- PCWeek/eWEEK
- Pen Computing
- People Matters
- PopMatters
- Pund-IT
- Sales and Service Excellence
- Startups Magazine
- Strategy+Business
- Talent Management
- The African Business Review
- The Office
- University Business
- UNIX Review
- Wired
- Workstation News
Content Partner
Media Partner
Recent and Upcoming Events
Comic-Con International
The Science of Science Fiction: All Your Questions Answered
KMWorld
AI, agents, knowledge graphs and KM strategy. More to come. Stay tunned for discount codes.
Hellmouth Con
Learning about scenario planning through the Buffyverse.
APQC 2025 Process & KM Conference
We’ll shine a spotlight on knowledge explorer Daniel W. Rasmus, where we’ll explore innovative strategies and cutting-edge approaches that defy the status quo, aiming to integrate, influence and impact new horizons.
In this eye-opening session, Dan will reveal why knowledge management is the hidden force driving successful AI implementation. Explore real-world examples of how to apply knowledge management principles to generative AI development and deployment. Demystify the human element behind AI success. Gain the tools to make your AI more trustworthy, efficient, and adaptable to change, and strategies that will help you embrace the future of AI with confidence and a competitive edge.
Computers in Libraries 2025
Our futurist in residence and Computers In Libraries magazine contributor, Rasmus explores how to reconcile short-term needs with long-term considerations. He shares insights on strategic planning from his public sector and commercial experiences. Learn how to foster strategic dialog that continuously validates and renews an organization’s strategic position, eliminating the need for meaningless Strategic Plan expiration dates. Hear about scenario planning, a technique that informs the planning horizon by embracing uncertainty and challenging underlying assumptions about the future that can reduce risk, unleash innovation, and help avoid surprises. Rasmus also discusses the practical role AI can play in strategy development and the central role it will play in every library’s strategy as it potentially disrupts how we connect with our communities, curate and retrieve content, learn, and how best to interact with each other.
Wondercon 2025
The Science of Science Fiction: All Your Questions Answered
Challenging Insights and Practical Advice
Our Latest News & Reviews
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