Toward better business laptop buying experiences As I evaluated CES 2022 business laptop announcements, I started jotting down notes that I thought would confuse readers. Then I consolidated those into these 4 areas where manufacturers can take a leadership role. Focus on high-end performance First, business laptops need to adopt a high-end chip first design … [Read more...] about 5 Recommendations for How PC Manufacturers Can Create Better Business Laptop Buying Experiences
Strategy
Scenario Planning: 6 Reasons Data-Driven Forecasting Needs Scenarios
Those forecasting toy demand on an e-commerce site can benefit from several forecasting advances, including the integration of more contextual, operational real-time data, along with demand insights, pricing indicators, and promotions. But even with these advances, seasonality for instance, in retail, remains an issue. Forecasting becomes increasingly difficult and less … [Read more...] about Scenario Planning: 6 Reasons Data-Driven Forecasting Needs Scenarios
Welcome to the Metaverse. I Would Like to Go Home Now.
When a big company makes a rebranding move centered more on strategic direction (Meta) than on corporate governance (ABC.XYZ) people take note. It drives discussion. It revs the hype cycle. Make no mistake about it, Facebook’s rebranding to Meta and its vision for a metaverse is meant to distract from its current reputation woes. It may also prove a legitimate vision, albeit … [Read more...] about Welcome to the Metaverse. I Would Like to Go Home Now.
Scenarios and Human Resources: 6 Reasons Scenarios and Foresight are Critical to HR
Scenarios and human resources: foresight preparation Scenario planning is often a strategic program driven by executives to help an organization map out its strategic options against a background of uncertainty. Scenario planning should no longer be held captive in the board room, or the executive suite. The new age of uncertainty affects not just strategic choices, but … [Read more...] about Scenarios and Human Resources: 6 Reasons Scenarios and Foresight are Critical to HR
Why Every Start-up Needs Marketing
So, you want to tell me about your company or why every start-up needs marketing I recently reviewed several dozen start-up websites, some for competitions, others for advisory work, and a few as part of an initial introduction. In all cases, I was asked to give the companies feedback on their products, not their websites. What I saw on most websites disconcerted me. The … [Read more...] about Why Every Start-up Needs Marketing