Category: Virtual Reality

Serious Insights Virtual Reality Digest: February 8, 2016

Serious Insights Business VR Weekly February 8, 2016 by Daniel W. Rasmus Serious Insights, Principal Analyst Serious Insights Business VR Weekly – February 8 2016 All Abuzz About Apple VR The Internet was all abuzz about Apple’s apparent entry into the virtual reality market. Serious Insights views most of the “insights” as pure speculation. Re/code’s Eric Johnson suggested.

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VR in Retail: Will virtual reality make you buy more? Retailers are betting on it via CNET

VR in Retail advisory Retail may well benefit from virtual reality, but those offering development services need to understand that this is a new paradigm for coding and experience design and delivery. Here are a few key principals Serious Insights believes content providers need to keep in mind as they deliver VR experiences in retail: VR as a marketing gimmick.

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Serious Insights Principal Analyst Daniel W. Rasmus Comments on Oculus Featured at InvestorPlace

Comments on Oculus Featured at InvestorPlace It has been almost two years since Facebook (FB) dropped $2 billion on Oculus VR, a virtual reality company operating independently of its parent since the acquisition. At the time, Facebook founder and CEO Mark Zuckerberg told consumers and investors that immersive gaming — an area where Oculus already had “big plans” — would.

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First Insight: VR and AR at CES 2016

VR and AR at CES 2016 This year CES is a focal point for virtual reality with pre-orders of Facebook’s $599 Oculus Rift being taken online starting at 8:00am January 6. The latest ship dates are not expected until May, and will continue to slip as demand rises. Oculus, isn’t the only virtual reality vendor.

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Star Wars ‘Jakku Spy’ Brings VR to Star Wars Promotion

Star Wars ‘Jakku Spy’ comes to the very little screen in VR ILM Labs, through the Star Wars App, has delivered a VR experience for iOS and Android. I just downloaded that content to my iPhone 6. It was short, but ran well, had a good frame rate and delivered a compelling little vignette. I.

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Special Report on VR and AR Says They are Ready for Business

The future is coming and it is either virtual, augmented or both. In this new special report on VR and AR written by Serious Insights Principal Analyst Daniel W. Rasmus, we explore what virtual reality and augmented reality mean to business, what business needs to do to get ready, what developers must do to deliver value, and how the.

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