Rasmus Quoted at Lifewire on Luxury Brand Gadgets:
Why Fashion Labels’ Branded Gadgets Aren’t Really That Great
Published July 23, 2021
“If you visit CES the answer is clear,” Daniel Rasmus, founder of boutique analyst company Serious Insights, told Lifewire via email. “These companies outsource design, and more importantly, manufacturing, to second-tier tech companies. The products are not core to their brand, so they don’t spend much time worrying about them, tactically or strategically.”
Read the entire article at Lifewire
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