“What’s your idea of an evergreen ad or content?:
To me evergreen means definitional. The evergreen content on my site that performs year-after-year offers a definition to readers either of a concept or a process.
My second type off evergreen content comes in the form of process definition. I wrote Developing a Winning Thought Leadership Strategy as a response to a colleagues challenge about sharing how I think about my primary work. This is a long post, but it is almost a mini-course in thought leadership thinking. Mine is not the only source for this topic on the Web, but it is one that seemingly ranks with search engines and resonates with readers looking for guidance.
As an aside, I also have several strange evergreen pieces, such as reviews of hardware that, like the information worker definition, don’t have many sources. Over the last couple of weeks for instance, and I don’t have any clue as to why reviews of VR headsets from a now-defunct company have been very high on the hit list.”
Daniel W. Rasmus
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.