• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Services
    • Vendor Advisory Services
    • IT Advisory Services
    • Business Advisory Services
    • Serious Insights Agile Thinking Workshops
    • Innovation Workshops
    • Serious Insights Keynotes
    • Strategy Advisory Services
    • Thought Leadership & Content Marketing
  • Reviews
    • All Hardware Reviews
    • Headphone Reviews
    • USB-C Hub Reviews
    • SeriousPop.Tech
    • Software Reviews
  • Advisory Research
    • Serious Insights on AI
    • Serious Insights Interviews
    • Strategy & Scenario Planning
    • Serious Insights on Collaboration
    • Hybrid Work
    • Knowledge Management
    • Management
    • Learning Reimagined
    • Serious Insights: The 10s
    • Special Reports
    • Sponsored Research
    • USG Scenario Planning Videos
  • About Us
    • About Serious Insights
    • About Daniel W. Rasmus
    • Daniel W. Rasmus Appearances
    • Daniel W. Rasmus Videos
    • Clients
    • Headshots
    • Books
      • Management by Design
      • Listening to the Future
      • Twelve Ways to Escape an Alien
      • Older Books
    • Daniel W. Rasmus World Travel
    • Dan’s Quotes
    • Community
    • Site Disclaimer
    • Privacy Policy
  • News
  • Contact Us
    • Contact Us
    • Book Daniel W. Rasmus
    • Serious Bookkeeping
    • Product Evaluation Request Form
    • Wedding Ceremonies
Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

Follow Us

  • Facebook
  • X
  • LinkedIn
  • YouTube
  • Instagram

Science, Uncertainty and Being Right

October 8, 2010 by Daniel W. Rasmus Leave a Comment

The October 2010 Scientific American reports on an exclusive poll about trust in science. For the most part, people trust scientists, but not at the highest level, especially when it comes to things that non-scientists have personal experience with.  At the low end of the trust rung were food safety, vitamins and supplements, genetically modified crops, pesticides, depression drugs and flu pandemics. Not surprising then, was the find that the most trusted areas were more abstract: evolution, renewable energy and origin of the universe. Yes, renewable energy is a bit more prosaic than evolution or cosmology, but it encompasses a number of possible paths forward, which makes the statement “renewable energy” more abstract.

In terms of uncertainty, I find it interesting that the less uncertain people are about something, the lower their trust level with science. One of the best documented cases that often causes scenario planning buffs some grief is the forecast of the demise of the Bald Eagle because of DDT. Scientists were certain the Bald Eagle was heading toward extinction. The Bald Eagle is thriving today. I personally enjoy seeing the breeding pair on Lake Sammamish almost every day I drive the lake. The disappearance of the Bald Eagle was averted because DDT was banned and the Eagle was put under multiple levels of Federal Protection. A near certainty didn’t play out because people ,and their representative government, proactively heeded the science. The same is probably true of the recent H1N1 flu pandemic, that really was a pandemic (WHO estimates over 14,000 people died around the world from the outbreak) – because the science was so in the news, people took steps that curtailed the outbreak.

When it comes to science, though, the ideology of governments plays a role in perception. 65% of respondents in China said scientists should pay attention to the wishes of the public, even if they think the citizens are mistaken or do not understand their work. In contrast, US numbers for that question were 26%. Worldwide the number was 31%. When I work on scenarios, the ideology of the government is a big uncertainty. When it shifts, so too shifts acceptable perceptions of science and technology, and by proxy, the openness of learning.

Ideological Influence on Science and Citizens

image

Scientists should pay attention to the wishes of the public, even if they think the citizens are mistaken or do not understand their work. Derived from Scientific American Poll, In Science We Trust, October 2010.

When it comes to the future, we do have an influence. Understanding the influence of technology or biology, on the human species can avert disaster, or coax crisis back from the brink. Scientists are not always right, but they are usually cautiously loud, and their positions rarely as detrimental as doing nothing. It is sciences place to be both right and wrong, because being wrong is part of the path way to more insight, and more accuracy. For scenario planners the question is more often than not whether the science is right or wrong, but how people will respond to the science.

Share this post:

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Email a link to a friend (Opens in new window) Email
  • Print (Opens in new window) Print
  • Share on WhatsApp (Opens in new window) WhatsApp
  • Share on Bluesky (Opens in new window) Bluesky
  • More
  • Share on Tumblr (Opens in new window) Tumblr
  • Share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading…

Related

Filed Under: Environmental, Political, Scenario Planning, Strategic Planning, Strategy, Technology

Reader Interactions

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Subscribe to Serious Insights

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7,849 other subscribers

Download the 2026 State of AI Report

Amazon Associate

As an Amazon Associate, I earn from qualifying purchases.

Hit Amazon Haul for Amazing Discounts.

Also, take a look at these links for additional Amazon discounts.

Today’s Deals.
Up to 80% Off
Crazy Low-Priced Finds
Under $5
Brand Scores

Dan’s poetry. Only on Kindle. Read today!

Top Posts

  • JBL Tour Pro 2 Review: Excellent Headphones That Crush With Their NextGen Case
    JBL Tour Pro 2 Review: Excellent Headphones That Crush With Their NextGen Case
  • JLab Epic Air Sport ANC Gen 2 Review: Sports Earbuds that Go the Extra Mile
    JLab Epic Air Sport ANC Gen 2 Review: Sports Earbuds that Go the Extra Mile
  • Tozo HT2 ANC Headphones Review: Inexpensive Headphones That Impress for the Price
    Tozo HT2 ANC Headphones Review: Inexpensive Headphones That Impress for the Price
  • Jabra Elite 10 Earbuds Review: The Jabra Flagship Continues to Improve on Comfort and Features
    Jabra Elite 10 Earbuds Review: The Jabra Flagship Continues to Improve on Comfort and Features
  • 12 Hybrid Work Fears Managers Must Face
    12 Hybrid Work Fears Managers Must Face

Buy my space adventure only on Kindle.

Recent Comments

  • JBL Tour Pro 2 Review: Worth It? Specs, Comparison & More - Coastal Journal on JBL Tour Pro 2 Review: Excellent Headphones That Crush With Their NextGen Case
  • AI PCs Want Higher Labels Than AI PC – blog.aimactgrow.com on Acer Aspire 16 AI Qualcomm Review: Snapdragon X Value Laptop with Copilot+ Trade-offs
  • AI PCs Need Better Labels Than AI PC on Acer Aspire 16 AI Qualcomm Review: Snapdragon X Value Laptop with Copilot+ Trade-offs
  • OWC Thunderbolt Dock (14-Port) Review: One Dock, and One Cable, to Rule Them All on EZQuest USB-C Slim Gen 2 Hub Adapter 6-in-1 Review: A Speedy Modern Hub for Modern Work
  • Lenovo’s Qira is a Bet on Ambient, Cross-device AI—and on a New Kind of Operating System on “The Future of AI Isn’t What You Think” from Foxit Featuring a Daniel W. Rasmus Interview

Footer

Sitemap

  • Blogs
  • Book Daniel W. Rasmus
  • About Daniel W. Rasmus
  • Serious Insights LLC Disclaimer
  • Privacy Policy

Archives

Tag Cloud

ABC Apple AR artificial intelligence Big Data Buffy the Vampire Slayer BusinessWeek Cengage CIO Magazine CIOs Cisco context coronavirus Customer Service Dell Disney Disneyland earbud review Enterprise 2.0 facebook Fast Company Feedback loops Harvard Business Review HBR HP IBM Innovation Instagram iPhone case JBL Kindle Knowledge Management life-long learning Logitech Management By Design Microsoft mission statement Netflix New Scientist Nokia scenario planning Star Trek Stephen Elop Thought Leadership VR

Copyright 2009-2026 Serious Insights LLC | Log in

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

%d
    Powered by  GDPR Cookie Compliance
    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.