The world of film has become increasingly democratized with the advent of the Internet. People can create films and distribute them with ease. Unfortunately, posting a video to YouTube may generate hits, but it doesn’t necessarily generate bank deposits.
No one pays full price for trade publication subscriptions anymore. And if they do, they haven’t shopped around. Most of my magazine subscriptions are now on the iPad. When publishers create an iPad app, they proudly announced it and tell current subscribers how to access the bits.