It seems nearly every article about Google these days focuses on the competition between Google and Facebook. If Google believes the trade hype, they will be in more trouble than if they stay focused on their original mission of organizing the world’s information.
1 Information is still king Most of the information on the Internet remains un-indexed or inaccessible. Go work deals to open up the academic material to the world. Index deep repositories of information. Index social information. Derive value from the hidden relationships in context at levels beyond links. Google has plenty of work to do on search without creating a second-rate social platform.