Serious Insights is a boutique analyst firm focused on understanding the future of work. We leverage our scenario planning-informed research into AI, collaboration, hybrid work, knowledge management, mobile computing, and emerging technologies to provide insights into how people might work in the future. Our research drives deep client engagements aimed at creating compelling thought leadership and differentiated strategies.
Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting work.
Cornerstone Research
Our Services
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Serious Insights offers a variety of services that focus on helping our customers. Use the Services Menu to explore additional services.
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Collaboration
& KM
Serious Insights offers workshops, virtual coaching, and work experience design services that can help your distributed teams work more effectively.
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Scenarios & Strategy
Scenarios help organizations challenge assumptions, develop early warning systems, and avoid surprises. We use scenarios to facilitate strategic dialog, mitigate risk, expose emergent opportunities. drive innovation and create thought leadership.
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Thought Leadership
Serious insights offers thought leadership and marketing services that include white paper development, webinars, facilitation, social media campaign, blogs, script development, case studies, and executive interviews.
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Vendor Advisory
Dan knows all sides of the technology equation: analyst, vendor, and end-user. He served as Research VP at Forrester Research, Director of Business Insights at Microsoft Office, and Manager of Workgroup Computing at Hughes Aircraft.
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Client Testimonials
Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them.
Rana Stanfill-Hobbs
Director of Insights at UKG (Ultimate Kronos Group)
… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since..
Robin Jeffers
Institutional Effectiveness & Outcomes Assessment, Bellevue College
…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).
Matt Miszewski
Vice President, Salesforce
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