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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Welcome To Serious Insights -old

Serious Insights is a boutique analyst firm focused on understanding the future of work. We leverage our scenario planning-informed research into AI, collaboration, hybrid work, knowledge management, mobile computing, and emerging technologies to provide insights into how people might work in the future. Our research drives deep client engagements aimed at creating compelling thought leadership and differentiated strategies.

Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting work.



Cornerstone Research


Serious Insights Top Research of 2022
Serious Insights Top Research of 2022
The IT Leader’s Guide to the Best of CES 2023
The IT Leader’s Guide to the Best of CES 2023
Co-Existing with the ChatGPT: Standing Up to AI’s Attack on Writing and Art
Co-Existing with the ChatGPT: Standing Up to AI’s Attack on Writing and Art


Our Services

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Serious Insights offers a variety of services that focus on helping our customers. Use the Services Menu to explore additional services.

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Collaboration
& KM

Serious Insights offers workshops, virtual coaching, and work experience design services that can help your distributed teams work more effectively.

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Scenarios & Strategy

Scenarios help organizations challenge assumptions, develop early warning systems, and avoid surprises. We use scenarios to facilitate strategic dialog, mitigate risk, expose emergent opportunities. drive innovation and create thought leadership.

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Thought Leadership

Serious insights offers thought leadership and marketing services that include white paper development, webinars, facilitation, social media campaign, blogs, script development, case studies, and executive interviews.

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Vendor Advisory

Dan knows all sides of the technology equation: analyst, vendor, and end-user. He served as Research VP at Forrester Research, Director of Business Insights at Microsoft Office, and Manager of Workgroup Computing at Hughes Aircraft.

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Become a Member Today!

Client Testimonials

Rana Stanfill-Hobbs

Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them.

Rana Stanfill-Hobbs

Director of Insights at UKG (Ultimate Kronos Group)

Robin Jeffers

… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since..

Robin Jeffers

Institutional Effectiveness & Outcomes Assessment, Bellevue College

Matt Miszewski

…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).

Matt Miszewski

Vice President, Salesforce

Our Clients Include


Our Latest News & Research

HP Elitebook 840 G9 Review: A Utilitarian Notebook that Makes Utilitarian Look Good

HP Elitebook 840 G9 Review: A Utilitarian Notebook that Makes Utilitarian Look Good

on 27 January, 2023

Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership

Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership

on 20 January, 2023

Dark Matter Hyper-K Wireless Mouse Review: An Ultralight Gaming Mouse That’s Fun and Accurate and Reasonably Priced

Dark Matter Hyper-K Wireless Mouse Review: An Ultralight Gaming Mouse That’s Fun and Accurate and Reasonably Priced

on 17 January, 2023

Serious Insights Top Research of 2022

Serious Insights Top Research of 2022

on 16 January, 2023

Top 6 Tech Toys at CES 2023: Toys to Give Your Child a Digital Leg Up

Top 6 Tech Toys at CES 2023: Toys to Give Your Child a Digital Leg Up

on 13 January, 2023

The IT Leader’s Guide to the Best of CES 2023

The IT Leader’s Guide to the Best of CES 2023

on 11 January, 2023

Hands-On with Canon at CES 2023: Free Viewpoint, kokomo, AMLOS and mReel

Hands-On with Canon at CES 2023: Free Viewpoint, kokomo, AMLOS and mReel

on 8 January, 2023

CES 2023 PCs: Five Features That Will Define The Future of Personal Computing

CES 2023 PCs: Five Features That Will Define The Future of Personal Computing

on 7 January, 2023

Canon CES 2023: Canon Resets Virtual Storytelling

Canon CES 2023: Canon Resets Virtual Storytelling

on 5 January, 2023

CES 2023 Subtle Innovation: Early Impressions of Subtle Innovation

CES 2023 Subtle Innovation: Early Impressions of Subtle Innovation

on 4 January, 2023

Under Construction: What to Expect at CES 2023

Under Construction: What to Expect at CES 2023

on 3 January, 2023

obVus Solutions minder Laptop Tower Stand 2.0 with Integrated Smartphone Holder Review: Strong and Highly Adjustable

obVus Solutions minder Laptop Tower Stand 2.0 with Integrated Smartphone Holder Review: Strong and Highly Adjustable

on 30 December, 2022

Timekettle WT2 Edge AI Translation Earbuds Review: Edging Closer to a Universal Translator, but Still Needs Work

Timekettle WT2 Edge AI Translation Earbuds Review: Edging Closer to a Universal Translator, but Still Needs Work

on 23 December, 2022

Lenovo ThinkReality A3 Glasses Review: An Enticing Platform for Enterprise AR

Lenovo ThinkReality A3 Glasses Review: An Enticing Platform for Enterprise AR

on 14 December, 2022

Acer Spin 5 Review: A 14-in Convertible with Character

Acer Spin 5 Review: A 14-in Convertible with Character

on 13 December, 2022

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